Coles understands that if they fail to provide for their customers, their profit will substantially decrease. Because of this, they have been able to put into place a considerable list of services, which make it easier for customers to shop at Coles. These include:
Eftpos
Coles MasterCard
Coles Group Card
Credit cards include, Visa, Master Card, Diners Club and American Express
Coles and Coles Group & Myer Gift Cards
Shopping Centre vouchers
Customers told Coles that they wanted to buy free range eggs instead of caged eggs, and research shows that if the cost of free ranged eggs was lower, 95% of customers would switch. Coles has since then lowered the price of Coles Brand Free Range eggs, to provide an opportunity to choose free range instead of caged. The cost of free range eggs has decreased by 18% across all of Australia, and continues to slowly decline, and by 2013, Coles has committed to phasing out its own caged eggs. This decision was commended by both their customers and more importantly the RSPCA organisation.
- Carry to Car Service - Team members assist customers in taking their groceries to cars.
- A variety of payment Methods - Travellers and Personal Cheques
Eftpos
Coles MasterCard
Coles Group Card
Credit cards include, Visa, Master Card, Diners Club and American Express
Coles and Coles Group & Myer Gift Cards
Shopping Centre vouchers
- Customer Accounts - Individuals or companies can apply for a customer accounts at their local store, which, once approved, allows them to buy all their groceries on credit. This provides customers with the ability to remain payment free for up to 45 days, and enables them to monitor and even control their expenditure.
- Coles Circle - New initiative, that is similar to the ‘Tell Coles’ service, that provides recipes, coupons, free products and lots more, at no cost. This service can be easily accessed from the Coles website.
- Facilities for Elderly and Disabled Customers - To cater to the entire Australian population, Coles has made shopping easier, by having special wheelchair and mobility trolleys as well as electronic trolleys available in most stores. Coles supermarkets also have wider aisles, home deliveries and carry to car service, as mentioned above.
- Returns and exchanges - Coles is determined to maintain customer satisfaction, to increase the chance of one time customers returning, or sustaining regular customers. To do this, they promise to provide high quality products, and if you are not 100% satisfied they guarantee a full refund or replacement product.
- Specialty Trolleys - All Coles stores have a selection of specialty trolleys available for convenience. These include baby capsule, twin and twin toddler trolleys as well as trolleys for those with limited mobility.
- Availability of prepaid phone services
- Availability of flowers
- Orders to rural areas
- Self Checkout
Customers told Coles that they wanted to buy free range eggs instead of caged eggs, and research shows that if the cost of free ranged eggs was lower, 95% of customers would switch. Coles has since then lowered the price of Coles Brand Free Range eggs, to provide an opportunity to choose free range instead of caged. The cost of free range eggs has decreased by 18% across all of Australia, and continues to slowly decline, and by 2013, Coles has committed to phasing out its own caged eggs. This decision was commended by both their customers and more importantly the RSPCA organisation.